Checked out AdBrite exchange.
Amazing stuff. Every time I see operation model of a successful start-up "amazing" word comes in my mind.
These ppl just come up with pain points.
N Adbrite is one step ahead. They found two counter pain points and thus made an online exchange.
First pain point was online websites/publishers did't know how to manage their ad space, what to do.
Second pain point was advertisers had money for online spending but did't know where to spend, then what add to make, how to make and go forward.
Adbrite came up with a concept of exchange for both. Publishers can safely post their space/revenue specification and advertisers can post their expenditure/budget. And then their work is just making the two sides meet.
Additional things done by Adbrite - Analytics at back end and giving tools to advertiser for making their life easier. Those are the must add-ons.
Future Potential -
Cost per click - Banner - Rs 9
Text - Rs 2.25
Cost per mille - Banner - Rs 4.5
Cost per view - Full Page - Rs 0.045
Rs 2.25 is too high. It can be decreased where Indian advertisers would be willing to pay. Also we need a place where cost per click data for all the sites is available. That would make a transparent exchange a better exchange.
http://www.adbrite.com
Things to do
1. Check Google Adsense. Difference between google and Mkhoj.
2. Run an advertisement campaign and see google analytics.
3. If nything like that is in India -Mkhoj
4. Role of G Chahal
http://www.inmobi.com/
Amazing stuff. Every time I see operation model of a successful start-up "amazing" word comes in my mind.
These ppl just come up with pain points.
N Adbrite is one step ahead. They found two counter pain points and thus made an online exchange.
First pain point was online websites/publishers did't know how to manage their ad space, what to do.
Second pain point was advertisers had money for online spending but did't know where to spend, then what add to make, how to make and go forward.
Adbrite came up with a concept of exchange for both. Publishers can safely post their space/revenue specification and advertisers can post their expenditure/budget. And then their work is just making the two sides meet.
Additional things done by Adbrite - Analytics at back end and giving tools to advertiser for making their life easier. Those are the must add-ons.
Future Potential -
Cost per click - Banner - Rs 9
Text - Rs 2.25
Cost per mille - Banner - Rs 4.5
Cost per view - Full Page - Rs 0.045
Rs 2.25 is too high. It can be decreased where Indian advertisers would be willing to pay. Also we need a place where cost per click data for all the sites is available. That would make a transparent exchange a better exchange.
http://www.adbrite.com
Things to do
1. Check Google Adsense. Difference between google and Mkhoj.
2. Run an advertisement campaign and see google analytics.
3. If nything like that is in India -Mkhoj
4. Role of G Chahal
http://www.inmobi.com/
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