Idea 1
We need a FM channel where ppl can demand any song. They would need to pay/bid for the song.
Positives
Need to compare ad cost vis-a-vis bid cost of song. Ny one would pay gud amount for it. In a way all your time is virtually revenue earning.
Negatives
How do ppl driving the vehicle can bid easily and can have their song in next 5 mins.
Opportunities
Ppl might would want to wish their close mates at 12:00 and bid huge amount for that.
Overall a 3 rating idea I think.
Idea 2
Incase we can have a device where ppl can play ny song they want on you tube.
Positives
Play ny song, ny radio station from internet. Choice is the positive.
Negative
Cost estimation
Cost of Internet = Rs 500/month - Very costly.
Opportunities
Give an option for putting tata docomo stick and link it to you tube. No additional cost and value for money for customers.
Threat
Big players would copy it soon.
Idea 2 is also 3 rating idea.
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