Naked Pizza is great business.
They have done few things which are very good. They have gone exactly by the principles of Naked Pizza.
Firstly, they have focussed on health part of the most unhealthy food i.e. pizza. The unique thing about naked pizza.
Secondly, they have that distinction that remains sticked i.e. "naked".
And finally they are using Social Media to move ahead. Also may be it was tipping point of unhealthy Pizza that people wanted healthy pizza now.
While thinking abt Naked Pizza I got to remember my Green Tea idea. Its the same thing n should work in India. N on customer management side I have two ideas
1. Have a SLR and click photograph n send the photograph to person's email id. This would help in getting id and also a starting point for CRM.
2. Get M Surface n put it in cafe, it will get u the cool factor for cafe.
I have the list of products also ready with me. I just need to execute this idea. N I m sure its going to be big success.
Do SWOT analysis of Tea Idea.
Naked Pizza - Star Rating 3
Tea Idea - Star Rating 4
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