All about Digital Marketing

So happy to know abt Digital marketing today. It is so simple. I have just got such a big avenue to tab people now. Must for any start up. I believe.

You can target people on Google, Facebook and Linkedin. What else do you want. Fuck it mannnnnnn.


http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=1704424&from=6382&rd=1
https://adwords.google.com/dashboard/Dashboard?__u=2452778459&__c=6979293539&mode=real&type=desktop#&app=dashboard
(Adwords)

http://www.facebook.com/advertising/
(Facebook)

https://www.linkedin.com/ads/start

(LinkedIn)

http://www.google.com/ads/video/

(You Tube)

Ideas that I have freezed on

(Dec 03, 2011)
1. Food Industry - Falaflal + Burrito
Things to be done - Ask Franchise Cost + Frachise Cost of 'Mad Over Donuts' and 'Falafal'. Then decided what is required to be done. Talk to Chipotle. (Deadline Dec 10, 2011)
(Saturday)

3. Services - Brokerage on rentals. Video concept to be launched. Work on this concept.
(Deadline - Dec 05' 2011)

4. Services - Getting work done on outsource model. Business FB.
(Deadline - Dec 05' 2011 - Get a Project)

6. Distressed Website
(Sunday)

7. MD (HR + GS)

8. Booklet for deals/advertisements
(later)

9. Google adwords (talk to google)

10. Drink Stall (as in case of INOX)

11. One hour delivery Model.

12. Medical Equipments
+++++++++++++++++++++++++++++++++++++++++++
(Ideas not working)


5. Services - Portal Fashion - Connecting all the discount stores.
Done - Not Workable (U have to be a big player or get brands into your bag)

2. MajicJack in India - Talk to guys in America and finalize if possible. Talk to someone in India(telecom expert)  or DOT expert if it is possible.
(As Skype has also started calling, so does't make much sense to start it, no core competency)

Global Battle 2011 - Ideas

Ideas that I liked

1. Football Star - Idea for emerging players for football clubs. Such a site could be started for Cricket where emerging players are connected to clubs.

2. Services4me.com - This is a similar concept as in BPO for individuals concept.

3. Speak League - Nice concept for niche market. Where ppl who wants to learn foreign language can learn by connecting people on facebook.

4. Troppedin.com - Making tweets some sense on twitter.
(awesome concept - twitter should take over this aspect)

Ideas of Aug-Sept(Mid)

Monterrey

1. Youmine - Physical storage as a service.

This is a concept which is also required in Mumbai/Delhi area. 

2. UniBooks - A platform for exchanging books. Creating a virtual library with no inventory cost.

3. Film Industry - A major change is required in film industry. Apart from animation and movies and the big screen. May be something customized where a group of people can go stand alone. Or movies on gadgets or on geographic channel. May be open house comedy in Theatres.

Ideas of July/August - SW

The ideas that I like on the analysis of ideas given below
1. Something which has to do with Design - Resume Idea
2. Tweaking of concept in other industry - Case Reportal (Crowd sourcing in medical field)
3. Use of technology for something easy - Remember Me

Ny idea which has element of one of these three features is a hit provided it is for the right area.

Some of the ideas that I liked of last two months


Awesome Idea
June 13, 2011 – Toronto – Make Amazing Unique Resume (http://vizualize.me/)
June 15, 2011 – Boston - CaseReportal. Vital insights for atypical cases (http://casereportal.com/)
Get the solution from peers. Help solve medical cases. Crowd sourcing in a different segment.
Aug 24, 2011 - Tokyo
RemembAR.me  - The winner of the ‘Most Innovative’ prize this weekend, RemembAR.me (the AR =Augmented Reality) is an app that aims to help you in the unfortunate event that you’ve forgotten someone’s name. Say you’re in a crowded room, and you see a face you recognize, but you just can’t put your finger on where you know them from. By holding up your phone’s camera and viewing the room through the app, RemembAR.me will scan the faces and compare them against people in your network (Facebook, in particular). If all goes well, it will tell you who that mystery person is. You’ll ‘never be embarraseed again,’ it proclaims.

Moderate Ideas

June 02, 2011 – Hamburg - Cupcakes Lingerie (Cupcakes in shape of lingerie) – Rating 1

Jun 16, 2011 – Denver - 3rd Place: What The Hell Is This Traffic? An app where you send pic through smart phone. And get updated on status of traffic. (Can be implemented in Delhi although slightly late)

Jun 28, 2011 – NYC – inbed.me is the world’s first Social Accommodation Booking engine, for young independent travelers, that allow them to see who is going to stay in the hostels & guesthouses listed before they book, and even connect with them after booking a bed. 

(I think something like this can be implemented in Hotel/travel industry)

Cooking DJ is a service that attempts to make cooking fun again. The team calculated that many of us could spend as many as 22 days per year cooking. That’s almost a month, so we should do our best to make that time fun. How do you make cooking fun? The Cooking DJ team proposes that we do that with music.

http://startupweekend.org/blog/events/

Game - Start Up Saturday

I believe in Mumbai we need something like Gaming Saturdays. It would be like Start-Up-Saturday but only games would be dealt.

There would be two set of people
1) Gamers - Concept makers
2) Developers

And then others set of ppl
1) Guest Lectures(Gaming Experts)
2) VC/Sponsors

People would be called from start-up community, IIT Bombay, NID and few other creative institutes.
Two days time period would be there for developing the game and executing it by Sunday end. And the final result would be developed.

Would elaborate on it later.

SXSW Ideas

This time gud ideas at SXSW

ChartSpark - Connecting ppl on same interest at a location.
Strength - People looking for it.
Weakness - U might not have ppl at a location with same interest.
Opportunity - Can be merged with Goala or other check in apps.
Threat - Many ppl working on these ideas.
Idea Rated - 1.5

Connect Me - Its a nice idea. Modified version can be launched in India. You give your interest and you wish to meet people of your interest in a geography. And you can get in touch with them.
Strength - Need of the hour. People looking for company need such groups.
Weakness - How you connect people of the same community. Villager and a richy rich person.
Opportunity - Can be helpful in groupbuying sites.
Threat - Security.
Idea rated - 1.5

Answer in 30 - Ask any question and get answer in 30 secs on mobile - Chacha Choudhary is just awesome. This idea is for India. You can implement it in India. And marketing potential is just awesome.

People can ask sports, movies, literature etc.

Strength - In India no such service is there. Closest is Just Dial.
Weakness - Just get the intital process working.
Opportunity - Amazing mobile marketing option in India, no one has tapped it effectively. Can connect to Chacha Choudhary/Answer in 30 Sec.
Threat - Justdial, asklaila closest.

Execution is not a problem. I think it should be a big hit.
Rating Star 3.5

Grupii - SXSW (WIKITUBE)

Grupii is a revolutionary idea that people are working on right now in SXSW.

The idea is to grab all the information from twitter on events of importance and keep it at one place.
The idea is good and needs effort.

The idea that just emerged is

Why not something like "Wikipedia + YouTube"
Just the name tells about the idea and it's huge potential. People definitely need something on these lines.

SWOT - Seems to be good.
Strength - First Mover Advantage
Weakness - People can do this in You Tube. But its not organized.
Opportunity - Marketing Companies - Advertisement
Threat - YouTube can do that any point of time.

Execution of Idea - It is the key, need to ponder on execution of the idea.
Monitoring of Idea - Once the idea starts wokring, monitoring should not be a problem.

AutoRikshaw-Taxi Network

I believe this idea has good potential.

Idea evolves around making a network of auto and taxi + GPS system + Customer Call Centre for maintaining the eco-system. Need a financing system for installing GPS in taxi/autos.

Revenue Model - To be finalized but could be 10% of Revenue earned due to system.

Strength
Customer gets Auto comfortablly from any place.
Taxi/Auto get more business.
All competitors in private domain ex MERU, Radio Taxi.

Weakness
Need to deal with low grade people.

Opportunity
Advertisment banners on taxi/auto may be taken through us.
It can be India Wide system.

Threat
Competitors may replicate the system.
Mapping of address in Google Map to GPS at India Level.

Overall Idea rated is 3.5 in my views.

Marketing - Realtime Article Sharing - Google Reader

After sharing documents at google reader/mailing documents the next version seems to be real time.

New players have emerged with the concept that you can view your friends on white listed sites i.e. lets say I am on New York Times I would be able to view all my friends on the site. And can discuss and share articles with them. Nice concept.

Players working on this idea
http://dscover.me/
http://sitesimon.com/
http://voyurl.com/

Idea - New Sector/Area - Examples

Continuing the last blog of identification of creative sectors for entrepreneurs.

VitaminWater is an example of the same. Its a product between water and cold drink. A new sector which has been created.

Idea - Group Dating Site

Just came accross a concept of Dating Web Site. Nice concept. I beleive ideas lie in English Language. Incase you can come up with a word/phrase-of-words that's not present in English Vocabulary u r hit as an entrepreneur and u r idea is a great hit. Example - E-Commerce, M-Commerce n now S-Commerce(Services Commerce).

Idea - Group Dating Website - People come on this website, makes groups, find another group and go for a dating. Till date I was awares of concepts like shaadi.com, match.com i.e. one-to-one, this is a concept which has broken all the boundaries like group-2-group.

Strength - A lot of ppl can be tapped in Metropolitans. No competitor as of now. Just a US site  Ignighter.com in India now. Would have first mover advantage.
Weakness - Competitors can start a parallel site easily. Taboo of group dating in Tier-2 and Tier-3 cities.
Opportunity - Package of Group Dating sites with Group buying activites. Deals for restaurant and gifts.
Threat - Ignighter.com already there. Data security.

Rate the Idea - Overall I rate the idea as 2.5 star.

List of Ideas - February

Idea1 - BPO for Corporates
Service 1 - Outsource HR and Recruiting Service. Make a central office where all the small corporates can outsource their HR function.
Service 2 - Security Agent for Corporates/Malls/Society's.
Service 3 - Alarm Installation Service
Service 4 - Take Administration Work. Provide services like "Help desk" to Corporates for bill payment, cash payment.
Service 5 - Arrange parties for Corporates
Service 6 - Promotional Products for Corporates. Beyond pen/diaries etc.

Idea 2 - BPO for indvidual
Service1 - Physical security at homes. Experts are required.
Service2 - Restaurant Delivery Service, bill payments, car service, booking tickets, make a bouque, gift delivery.
Service3 - Financial Planning Service.
Service4 - Reminder of B'day's of special ones.
Service5 - Instant Medical help for people.
Service6 - Party Planning Service

Idea 3 - Real Estate Site/Service
Service1 - Roommate finder service
Service2 - Appartment finder service through web
Service3-  Brand in Bed and Breakfast
Service4 - Site for Brokers only. Any one who lists get 0.75% brokerage. Any one who sells that propoerty gets 0.75%. We get 0.5% for the site. Not workable, people would take out properties and sell it to others.

Fashion and Architect
Service1 - Idea Recycled Fashion. Materials like rubber, leather for apparel.
Service2 - Outsource Interior Decoration for middle class people.
Service3 - Sustainable housing for people living in villages.

Idea 4 - Green Industry
Green products online store. A green product store preferably an online version.
Restaurant - Naked Pizza - Healthy food service

Idea5- Canada/US
Medical arrangments for the patients from USA/Canada to India.
Idea - Local Classifieds in India what I saw in Canada

Idea6 - Children
Service1 - Hobby Classes for children
Service2 - Children's party planning service

Idea7 - Other Ideas
Service1 - Car Storage. Make a storage place where ppl can keep cars securely when they are going on a vacation.
Service2-Air Conditioner Rental
Service3-Music Industry - Recording Studio - Music Industry (talk to Negi). Seed Capital - Rs 20 lakh

Service Sector - BPO for indvidual

This is a service based idea.

Whats the problem that I am solving?
People in Corporate have often things to do other then office work for which they are tied up. Idea is to give them a person as and when they need.

Proposal
There's a pool of people that would be available at different centres in city like Delhi. U have to just make a call like just-dial. And get the person when u need. He would complete u r work and u r free.

Tasks would involve things like
1. Any Bill u need to submit
2. Any thing u want to pick-up and send
3. Buy/Collect anything for u
4. Clean/Cook(not sure)
5. Laundry(not sure)
6. Driver(not sure)

Revenue Model
U can charge on timely basis or annualy subscription charges like car repair service.

Things to be done
No. of people to be recruited for subscribed users. May be 1 person for 10 users.

Check Out
http://www.theonion.com/video/more-american-workers-outsourcing-own-jobs-oversea,14329/
http://www.outsourcemyproject.com/
http://www.melvindurai.com/outsource.htm
http://www.elance.com/


Future of Idea
Want to take it to KPO for indvidual.
U can outsource u r work.

Problem that may be faced ?
Strength - No one in this area.
Weakness - Managment of people. A recruitment expertise is required.
Opportunity - Can take it to KPO.
Threat - U will have first mover's advantage.

Online Marketing Exchange - Adbrite

Checked out AdBrite exchange.

Amazing stuff. Every time I see operation model of a successful start-up "amazing" word comes in my mind.
These ppl just come up with pain points.

N Adbrite is one step ahead. They found two counter pain points and thus made an online exchange.

First pain point was online websites/publishers did't know how to manage their ad space, what to do.
Second pain point was advertisers had money for online spending but did't know where to spend, then what add to make, how to make and go forward.

Adbrite came up with a concept of exchange for both. Publishers can safely post their space/revenue specification and advertisers can post their expenditure/budget. And then their work is just making the two sides meet.

Additional things done by Adbrite - Analytics at back end and giving tools to advertiser for making their life easier. Those are the must add-ons.

Future Potential -
Cost per click - Banner -    Rs 9
                         Text    -     Rs 2.25
Cost per mille -  Banner -    Rs 4.5
Cost per view - Full Page - Rs 0.045

Rs 2.25 is too high. It can be decreased where Indian advertisers would be willing to pay. Also we need a place where cost per click data for all the sites is available. That would make a transparent exchange a better exchange.
http://www.adbrite.com

Things to do
1. Check Google Adsense. Difference between google and Mkhoj.
2. Run an advertisement campaign and see google analytics.
3. If nything like that is in India -Mkhoj
4. Role of G Chahal
http://www.inmobi.com/

Naked Pizza and the Tea Shop in India

Naked Pizza is great business.

They have done few things which are very good. They have gone exactly by the principles of Naked Pizza.

Firstly, they have focussed on health part of the most unhealthy food i.e. pizza. The unique thing about naked pizza.
Secondly, they have that distinction that remains sticked i.e. "naked".
And finally they are using Social Media to move ahead. Also may be it was tipping point of unhealthy Pizza that people wanted healthy pizza now.


While thinking abt Naked Pizza I got to remember my Green Tea idea. Its the same thing n should work in India. N on customer management side I have two ideas

1. Have a SLR and click photograph n send the photograph to person's email id. This would help in getting id and also a starting point for CRM.

2. Get M Surface n put it in cafe, it will get u the cool factor for cafe.

I have the list of products also ready with me. I just need to execute this idea. N I m sure its going to be big success.

Do SWOT analysis of Tea Idea.

Naked Pizza - Star Rating 3
Tea Idea - Star Rating 4

Online FM Idea

I do believe that online FM has huge potential in India.

Idea 1
We need a FM channel where ppl can demand any song. They would need to pay/bid for the song.

Positives
Need to compare ad cost vis-a-vis bid cost of song. Ny one would pay gud amount for it. In a way all your time is virtually revenue earning.

Negatives
How do ppl driving the vehicle can bid easily and can have their song in next 5 mins.

Opportunities

Ppl might would want to wish their close mates at 12:00 and bid huge amount for that.

Overall a 3 rating idea I think.

Idea 2

Incase we can have a device where ppl can play ny song they want on you tube.

Positives

Play ny song, ny radio station from internet. Choice is the positive.

Negative

Cost estimation

Cost of Internet = Rs 500/month - Very costly.

Opportunities

Give an option for putting tata docomo stick and link it to you tube. No additional cost and value for money for customers.

Threat 

Big players would copy it soon.

Idea 2 is also 3 rating idea.

Improvement in GreyMine Idea

Checked out salesforce.com and chatter.

I think GreyMine(cloud sourcing consulting idea on which I worked with my friends for some time) should have an interface like salesforce.com. With features like dimdim and dropbox built into it. Also it should have a database of documents. A process by which documents are loaded automatically.

The site should have atleast these many features for it to be successful.

Check out

salesforce.com, dimdim and Gurbaksh Chahal.

S-Commerce Future - Started by Suvidhaa

S-Commerce i.e. Service Commerce after e/m-Commerce  is a strong concept.

The company has got funding of $7 Million. And has a bright future in India. No one else is in this sector.

S-Commerce has a good product that consists of payment to services like mobile payment, utilities, movie/travel tickets, hotel bookings. Then it is making a good network of Kiriana shops who will be executioners. The key to todays market is make an excellent product that can be executed by a villager and u have got 100% sureshot funding.

Future Potential - No Limits.
Groupon and the of bulk deal can be collaborated here.

MIT - R&D - Face Reader

A team at MIT is working on a project where they are making a system which could read expressions of a person called face reader.

System Used:
It uses motion pattren of diffrent points on your face along with movement of head/face to read the expression. It has 60% chances of getting it right as of now.

It could be used by ppl to read other persons expression.
Could be used to know the mood of the larger group.

http://www.pbs.org/kcet/wiredscience/video/100-face_reader.html